Smart Search Recommendations App
Provides intelligent personalised search results based on customer query
Shopline empowers Everything5Pounds to scale
Discover how SHOPLINE’s Social Commerce Solutions & Agile Global SaaS Platform have Fuelled Everything5Pounds Omni- Channel.
About the brand
Founded in 2008 during the UK recession, Everything5Pounds capitalises on the rising demand for affordable fashion by repurposing overstocks from well-known brands. To maintain brand anonymity, they remove labels, transforming each piece into a unique find. This approach not only engages customers through social media guessing games about the origins of the brands but also emphasises authenticity and sustainability.
Technical Challenges
Everything5Pounds faced significant hurdles adapting its marketing strategy within their previous framework. The reliance on specialised development expertise hampered their ability to implement timely marketing and promotional changes, limiting their responsiveness to market trends. This lag in agility affected their competitiveness in the fast-paced fashion retail landscape. Additionally, the need to maintain a pool of key developers added considerable overhead costs.
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Solution
To address these challenges, Everything5Pounds recognised the need for a more agile solution that would empower their marketing team to make timely updates independently. They decided to migrate their website, www.everything5pounds.com, to SHOPLINE’s Enterprise solution, a comprehensive SaaS platform with an array of powerful themes to choose from, with a variety of native features for optimisation, customisation and UX experience.
This migration enabled their product team to make bulk changes to products, enabled their internal marketing team to manage operations effectively, significantly reducing developer costs and overhead as well as introducing additional key marketing features to increase revenue.
SHOPLINE Native Enterprise Features Utilised
Member Loyalty
Allows tiered segmentation of customers to allow price, points and loyalty rewards customised to each customer funnel
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Wishlist
Customers can create and save wish lists ready for when they can purchase, with notifications on low stock and re stocks to drive urgency
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Conversion Booster
Display your customer offers visually using a variety of icons on product pages, collections and site wide; with count down timers, discount labels and live quantity features
Product Recommendations
Optimised for increased conversions, this feature responds to customers' real-time behaviour
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Migration Challenges and SHOPLINE Solutions
Data Structure Issue
Challenge
Inconsistent sizing conventions in historical data complicated product filtering.
SHOPLINE Solution
Customised the product filtering app to standardise size and colour data, enhancing user experience and streamlining customer selections.
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International Expansion
Challenge
Customers needed access to pages in their native currency and language.
SHOPLINE Solution
Utilised a globally structured SaaS platform with automated translation for language and currency, facilitating seamless transactions across multiple countries.
Tech Stack Review
Challenge
Previous platform lacked the necessary social extensions natively for a rapidly growing fashion brand like Everything5Pounds.
SHOPLINE Solution
As a fully responsive SaaS platform with existing integrated data analytics, marketing tools, and social pixels, positioning TikTok Shop as a key growth area.
Outcome
The partnership between Everything5Pounds and SHOPLINE has fostered a more agile business model and cost-effective approach for Everything5Pounds to drive sales growth and enhance their customer retention, social commerce and international presence. The combination of these efficiencies and cost savings will ultimately lead to bottom line increases in the month’s ahead in what remains, a highly competitive retail landscape.
“We have immediately noticed a significant improvement in our ability to make any product or marketing changes at speed day to day. Our team can now focus on growing our business instead of dealing with technical challenges. The new platform's features have simplified our marketing messaging, streamlined our operations, and provided a platform us with real time analytics we can utilise in making decisions. The move to SHOPLINE has truly transformed our business.”
Robert Kulawik
COO, Everything5Pounds
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